THE SME MONEY SERIES / 01
Sales look strong.
Why is cash so tight?
A busy shop. A healthy sales book. An empty till.
Profit and cash tell different stories. Move the sliders to see where the money really goes.
Your monthly money picture
ILLUSTRATIVE EXAMPLETotal salesCash + credit sales
Illustrative profitSales less modelled costs
Cash shortfallOpening cash assumed K0
Follow the money
One scale · MWKCash receivedCustomers still oweStock costsOperating costs
01 /
A sale isn't cash until you're paid.
Track customer balances alongside sales. Before you restock, check what is available to spend—not just what the sales book says.